Bittorrent news app8/12/2023 ![]() A video made with Disney showed Mickey Mouse jumping out of a photo frame and into the wearer’s living room, leaping on to the furniture. The shares ended the day 0.8 per cent lower at $179.58.īob Iger, Walt Disney chief executive, called Vision Pro “a revolutionary platform” and said it would allow Disney to create content that has not been possible before. “The flip side is, it costs $3,500, so I won’t be able to buy one for my parents for some time.”Īpple shares hit a record high ahead of the announcement, rising more than 2 per cent to $184.91 and topping the previous record set in January 2022, before falling back as the headset was unveiled. “Gaming has been the killer use case for VR so far, but what Apple is doing is appealing to an entirely different crowd - it’s a more casual headset, it’s something you could give to your parents,” said Leo Gebbie, analyst at CCS Insight. The headset is also aimed at software developers, who Apple hopes will create a wider range of VR and AR applications. The price of the device and a narrow range of applications is expected to limit its use in the early years to gaming and a range of specialised workplace uses. And if the movie is 3D, you’re almost in the 3D world.” “If you’re watching a sports game, you’re actually on the field. “When you actually test it and see it in action, it’s staggering,” said Bajarin, who has used the device. In a pre-recorded video demonstration shown at the start of its annual Worldwide Developers Conference, Apple showed the headset being used to play video games, watch entertainment on large “virtual” screens and collaborate by working jointly on documents and watching multiple video calls. ![]() In a sign that the company does not expect the device to become a big seller in the near-term, he said the launch represented “the beginning of a journey” to what the company calls “spatial computing”, predicting it would one day become as important as personal computing on the Mac and the iPhone’s introduction of mobile computing. ![]() Cook has carried his vision into the future,” he said.Ĭook on Monday said the headset would be used for “seamlessly blending the real world with the digital world”, and was “the first Apple product you look through and not at”. “This won’t put him in the same class as Steve, but Steve was a standalone visionary. Tim Bajarin, consultant at Creative Strategies, said the headset’s launch should “cement Cook’s legacy” beyond operations. Cook has long been hailed as an operations genius who took Apple’s market value up from about $350bn in 2011 to nearly $2.9tn currently, but he has long been criticised for iterating on past ideas and delaying projects such as the Apple Car. The Vision Pro is the biggest gamble on a product yet from chief executive Tim Cook, who took over from Steve Jobs in 2011. ![]()
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